Hello, stranger

"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding.

Cover photo by Patrick Tomasso on Unsplash

About

Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest.

She's currently based in Shanghai, China, working as writer and doing stand-up comedy.

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Working Across Timezones

Conference calls are awkward. I work in Shanghai as part of a dispersed corporate publications team. All of my colleagues are situated in Continental U.S. With a 12 to 15-hour time difference, I only get to interact with my colleagues a couple of hours a week, slurring my words through the morning conference calls and praying for the caffeine to kick in. But I, at least, speak English fluently when caffeinated. Language barrier can make virtual conversations extremely challen