Hello, stranger

"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding.

Cover photo by Patrick Tomasso on Unsplash

About

Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest.

She's currently based in Shanghai, China, working as writer and doing stand-up comedy.

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Lingerie and Dragon

When I saw the Victoria’s Secret Fashion Show posts starting to pop up in my WeChat moments feed, I knew exactly what to expect from the Interwebs. My first reactions were 1) LOVE the Victoria’s Secret extravaganza: Impressive, outlandish, borderline comical, and so much fun to watch. 2) Oh cool it looks like Chinese New Year came before Christmas! And finally 3) LOOK AT ALL THE CHINESE MODELS!!! Elsa Hosk in the 春節 festive dragon. Photo by Dimitrios Kambouris/Getty Images f