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"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding.

Cover photo by Patrick Tomasso on Unsplash

About

Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest.

She's currently based in Shanghai, China, working as a digital copywriter for Shanghai Disney Resort.

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Digital Life Behind the Great Firewall

Photo by Jonas Leupe on Unsplash Friends visiting me in Shanghai have often asked me: How do you live without [insert one of many apps services banned in China]? What do you do!? The 1.3 billion+ deprived of Netflix and Google make do with many homegrown alternatives. Thanks to China's strict internet censorship and protectionist policies, many of the services we would consider “universal” are off-limits in China. This prevented the market from being flooded with global compe

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#COVIDCatLady, One Year On

Day 14 of Self Quarantine

Day 13 of Self Quarantine

Digital Life Behind the Great Firewall