Hello, stranger

"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding.

Cover photo by Patrick Tomasso on Unsplash

About

Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest.

She's currently based in Shanghai, China, working as writer and doing stand-up comedy.

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#COVIDCatLady, One Year On

A year ago, on January 23rd, I landed in Taipei, home for Chinese New Year, to find that the city of Wuhan in China had been "locked down" due to an pneumonia outbreak. The term “lockdown” was novel then, its ramifications unclear. This January 23rd, I was woken up by a phone call informing me that a Didi (cab-hailing app) driver I had on January 15th had a passenger who tested positive for COVID, and that he was waiting for his nucleic acid test result. I was told to stay ho