Hello, stranger

"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels."

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding.

Cover photo by Patrick Tomasso on Unsplash

About

Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest.

She's currently based in Shanghai, China, working as writer and doing stand-up comedy.

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What AQI 300 feels like

You don’t come to Shanghai to coast. Most take on modu (魔都), or Monster City in Chinese, because it is an adventure. The challenges attract a certain kind of people that keep life infinitely interesting in this little town of 15 million. That’s what I love most about this city — the people. People from all around China and all around the world. Shanghai is a little bit rough around the edges, which gives the expatriate community here that eccentric air. I've met an NYU profes