Hello, stranger

"Ginger Rogers did everything Fred Astaire did, except backwards and in high heels." 

This is what I've made a career of as a marketer and editor for startups and corporations, taking brand stories and recreating them in another language. Some call it localization, some call it transcreation.

I call it good branding. 

Cover photo by Patrick Tomasso on Unsplash



Born and raised in Taipei, Taiwan, Vickie Wang is a bilingual writer and interpreter fluent in Mandarin Chinese, English, and American cultural references. She's lived in Asia, Scandinavia, and the good ol' American Midwest. 

She's currently based in Shanghai, China, working as a digital copywriter for Shanghai Disney Resort.


February 21, 2020

Spent most of the morning traumatizing one of my cats, trying to feed her her medication. Cats really cannot be forced into doing anything they don’t want. But they do cooperate occasionally if you ask reeeeeeeeally nicely... And surprise them when they’ve just been na...

February 20, 2020

Every time I walk out of my apartment complex, there are more posters. Notices and registration forms and pamphlets. This time I walked out and found multicolor shared bikes built into some sort of... Parameter, with signs stating anyone returning from outside Shanghai...

February 19, 2020

I’m trying to remember what life was like after the earthquake that hit Taiwan in 1999. It was a massive quake and killed over 2,000 people. My parents and I ran out of our 9th floor apartment and spent the night in our Nissan Sentra with our dog. There were rolling bl...

February 18, 2020

Yesterday an old friend half way across the world sent me a headline: Woman refused to evacuate without her cat. He asked, “is this you?!”

First of all, I’m not in Wuhan, I don’t need to be evacuated. Second of all, I have two cats. Plural.

My cleaning lady came today, s...

February 17, 2020

Self quarantine day 10:

4:00, wallow in self-pity;
4:30, stare into the abyss;
5:00, solve world hunger, tell no one;
5:30, jazzercize;
6:30, dinner with me—I can't cancel that again;
7:00, wrestle with my self-loathing... Oh wait no, I stole this from The Grinch.

OKAY �...

February 16, 2020

​It snowed last night in Shanghai. No, you can’t tell in the photos because it’s mostly just leaves (very nice ones) with a teeny tiny bit of frost. After living in Minnesota and Sweden, I’m a bit of a snob about “snow” that doesn’t even stick.

A handheld steamer I purc...

February 15, 2020

Cats really do make staying at home a lot less boring.

Case in point, this morning I dropped my coin box. It took me until age 33.89 to figure out (OK, was explicitly instructed) that it might be good to keep all my coins in one place. Who still uses physical money anym...

February 14, 2020

I don’t usually celebrate Valentine’s Day, but since this year (by default) I am my own date (not my cats. I’m not that level of crazy cat lady... Yet), I figured I might as well treat myself and contribute a little to local economy. I ordered myself a vase of red rose...

February 12, 2020

Saw a squirrel 🐿 My first in Shanghai. I kid you not. If I wasn’t on my scooter with 10 second left at the stop light I would have taken a photo. This is how empty the city is now, that I can spot a squirrel on a power line in the corner of my eye.

Shanghai is usu...

February 12, 2020

Uneventful day, aside from my neighbor’s laundry debacle (see earlier post). The day started out gray, though the trees outside my window (what a luxury eh? 🌳) were still shiny from yesterday’s heavy rain. By 11am the sun came out, so I told myself the shower

can wait...

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Shanghai, China